BOKS is a before-and-after school program designed to give access to fitness for children, and SOS Children's Villages are dedicated to supporting children without families around the world.ĬSR can help a business engage in a more genuine way. While Adidas supports numerous charities and initiatives, two stand out to me personally: BOKS by Reebok and SOS Children’s Villages. The company maintains three pillars of CSR: community involvement, employee engagement and corporate giving. As individuals who excel at making things happen, a change in mindset can precipitate the move to engaging in social impact initiatives that can have a positive effect on the world.Īdidas, the famous producer of the 'three stripes’ athletic wear offers a good example. It’s not about appeasing shareholders they often feel a moral obligation to do better and be more involved in their communities.Ĭompanies and entrepreneurs can do so much with their networks considering the resources they have at their disposal. Some of our clients simply want to help their communities in less visible ways. ![]() For other businesses, goals don’t need to be so grandiose. ![]() To me, that was a success - not because of dollars, but because of impact. A few years ago, my team and I were honored to work on the social media launch of Starbuck’s sustainability campaign with Conservation International.
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